LinkedIn can be a fabulous promotional tool for any business, if you understand what it’s all about and pay as much attention here as you would to the other “heavyweights,” like Facebook and Twitter. Perhaps it is because the other social media networks are highly promoted and used by many different types of people, but in general LinkedIn is often looked at as strictly for professionals looking to post their resume. Any business large or small should focus on the fact that their target customer may have a strong affinity to LinkedIn themselves. It may not be enough just to have a “personal” presence on LinkedIn, and because of this you should ask your virtual assistant to help you get a company page up and running.

Why do I need yet another company page?

Look at it as having a free website, if you want to. You will be able to detail all your services and products and take advantage of a number of different multimedia opportunities. Those videos that seem to work so well on your website can work equally as well on LinkedIn. Arrange a strategy with your virtual assistant to update your status and page frequently and maybe even on a daily basis. You may well already have a plan in place for your other social media networks like Twitter and Facebook, so go the extra distance and feed your LinkedIn company presence equally as well. Your assistant may be aware of some great social media tools that will speed up posting to all sites.

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LinkedIn has a very sophisticated search engine, so make sure that your company LinkedIn page is optimized. It’s no coincidence that references to LinkedIn pages often appear on the first page of those search engine results.

Today many a small business owners wear more than one hat. If you have a number of business operations, or simply have different activities within one corporate body you can still have more than one company page on LinkedIn. Once again it’s worth the effort to delegate this and get your assistant to set it up in such a way that each entity can be controlled and managed on a regular basis.

To increase your company reach, make sure that all of your employees that have personal and professional profiles link to your company page and ensure that the description of your company or business is comprehensive and relevant.

Even though LinkedIn is seen as a marketplace that may be primarily aimed at the business-to-business sector remember that each person viewing your profile is also a consumer. Depending on the type of business you’re in, exposure here can have an exponential effect on sales and general publicity. Once again, remember that you need to work with your virtual assistant to ensure that your page is frequently updated. Nothing is worse than a stagnant or out of date business page.