Do you currently have a business support team?
A common piece of advice from business coaches to those who want to grow their business is to hire team members who can do the support work so you can focus your efforts on money-making tasks. In other words, don’t waste your time doing bookkeeping or answering emails because you’ll make more money selling your signature program or coaching clients.
So how’s a business supposed to run smoothly when you’re not doing those necessary support tasks? Simple…you hire people to do those tasks for you. There are expert Virtual Assistants who can create an organized inbox with filters, folders and labels in mere minutes. There are expert Bookkeepers who find joy in numbers and live for balancing your books each month. And there are others who adore creating online content and helping customers with their questions and problems. This is the team you need to create.
If you’ve ever thought any of the following, it might be time to start thinking about expanding your support team or just getting a little extra help.
If this is your excuse for not getting tasks done, then it’s time to hire at least one team member. Make a list of your most pressing tasks that need doing and hire the appropriate person for the job. Start small if necessary, paying a Virtual Assistant for 5 hours a month, for instance, and then work up from there as you become more comfortable delegating tasks to her. You’ve just gained 5 hours in your month so use it wisely.
How on earth can you coach your clients while also getting prospects into your sales funnel and creating books or other signature programs? You can’t, plain and simple, because there is only ONE of you! This leads back to you doing the money-making tasks. Hire a ghostwriter to write your book or programs; hire a Virtual Assistant to help with administrative tasks; hire a Customer Service Specialist to answer your phones and client questions. While they work, you work on building relationships with your clients and prospects.
Technology is wonderful and keeps improving every day but who has the time to learn all these programs and apps? Canva is certainly a cool tool for designing graphics but instead of fooling around for hours to design your book covers or social media graphics, hire a graphic designer who already knows about design and color principles and likely has the latest and greatest design program. There’s no learning curve here. You only have to explain your vision to the designer and let her take over. Again, focus on your money-making activities and stop wasting time learning programs that take hours, if not weeks to master.
Giving up control can be intimidating but if you have a business plan and know exactly what tasks YOU want to handle, the art of delegation becomes much easier. Start with thinking about the tasks that you can’t do (like copywriting or web design), once you have one or two reliable people on retainer that you can reach out to every once in a while, move onto tasks that are time consuming. These can include things like setting up your email marketing campaigns and automations or editing your podcast episodes.
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