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087: Niche down… why I needed to + my current tech stack

Business, Business Creation

When I started my business— and up until just recently, my vision was to help walk you through ALL the things you need to know in order to run your business smoothly with tech.
I wanted to be able to give you an idea of how to use a variety of tools and apps, or maybe just choose the ones that you are using and forget the rest.
What I’ve come to realize is that I don’t need to (nor can I) be all things to all people.
Yes… we’ve heard it before… NICHE DOWN!

Master those few tools and use everything they have to offer instead of piecing together a bunch of different ones. If some of the tools below seem intriguing (or maybe you already use them!), then stay tuned-in to future emails that go more in depth on tips and tricks for using these specific tools.

Below is my current tech stack, and this is all I need right now (outside of things I use for podcasting, but those are specialized). I want you to look at my list and reevaluate if you can pare yours down to just a few.
Coda – A modular, cloud-based, document management (think Google docs plus sheets). I use Coda for project management, SOPs, account management, podcast show notes, financial management, metrics, goal tracking, etc. Basically anything you can do with Google Drive.
ActiveCampaign – Email marketing (you can also use the landing pages if you don’t have a website). I use this to send emails, automations, marketing campaigns, and to segment my customer list.
ThriveCart – Shopping cart and course platform. In my opinion, one of the best shopping carts available (I haven’t used them all so I can’t definitely say it’s THE best). I also use their new Learn platform to house my online courses.
ShowIt – Website builder and platform. I recently switched my website from WordPress to ShowIt to keep things simple and easy (my WordPress site is still active as I work on making the switch).
So there you have it. My simple tech stack. What does yours look like?
Mentioned In This Episode:

Other Helpful Links:

Do You Need More Structured Help In Your Business? Wouldn’t it be nice to: Remember where your accounts are, always know who’s in charge of what areas of your business, effortlessly know how to create lead magnets and landing pages … you know – all the things you think about everyday but don’t really have the time to organize or execute. Join The Systems Lab if you would like to: Learn how to create systems, to-do lists, and methods to help you stay on top of your work, and beat overwhelm throughout the day, even if you’re the queen of procrastination and avoidance. What’s included? It’s a free collection of templates, workflows, challenges, and planners for complete efficiency and productivity. The Systems Lab: https://mirandamerten.com/systems-lab

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